Yarra Valley Gourmet Foods expanding tourism in the Warburton Valley

Yarra Valley Gourmet Foods (YVGF) in Seville has been producing some of the Upper Yarra’s finest preserves and is set to take on the next stage of its success with support from the Victorian Government.

$240,000 from the Regional Tourism Investment Fund has been granted for YVGF to provide tourism opportunities such as transforming one of their kitchens into a space for visitors to pick produce, come inside for a cooking class and make their own products and to create an art gallery and outdoor decked area.

Owner of YVGF Jacqui Harvey said the project is all about authenticity.

“Our core values are about creating premium condiments using the best local and Australian produce so where we can grow our own or use as much local produce as we can, we absolutely will do that,” she said.

“We don’t apologise for an expensive price point because we’re utilising Australian produce, and that takes priority over ingredients we can’t source.”

The Yarra Ranges is already an incredibly strong tourist destination, providing 6500 jobs and enticing approximately 5.9 million domestic and international overnight visitors pre-Covid in 2019, which brings in upwards of $772 million each year.

Minister for Tourism, Sport and Major Events Martin Pakula said it is wonderful to have both the Regional Tourism Investment Fund and the Enabling Tourism Fund to enhance the tourism offering in the Yarra Valley.

“It’s been a great pleasure to be in the Valley today, and to be able to announce support for three projects in the region,” he said.

“I’ve got no doubt it will mean more tourists, more yield for the region, more visitation generally, and a better experience for those that do so thanks to your vision Jacqui.”

Despite the Yarra Valley’s reputation for its wineries, the food industry also attracted 825,000 visitors in 2019 to epicurean activities, with upgrades like those at YVGF hopefully set to encourage them to stay longer and try more. Read More…

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